Umbro Industries is a new initiative from Umbro geared towards giving potential Manchester based creators the financial backing they need.
"You know how it is: you've a great idea for an exhibition, a gig, a club night or project, you've got the contacts and you need to make it happen, you just need a little helping hand. That's where Umbro Industries comes in. If your idea is fresh, and your drive and devotion to create is infectious, then we'll get behind you".
I recently met one of the Umbro team involved in this programme and they're really fired up and passionate about support the cultural and creative development of young people across the city. I believe they mean business, and it's great to see a private company putting their money where their mouth is in this way.
I'm most interested in how the public, your public, whoever that may be, engages with culture and creativity.
And if it nurtures creativity and develops personal, social or professional skills I'm absolutely all ears.